PR is hard slog – it can take anywhere from 3 - 12 months to see results of hours worth of pitching, campaign executions and rejections on the daily. As such it is a tough field to succeed in but once you do, you will stand out for having achieved a lot.Read More
As you plan for 2019 ahead, are you wondering whether you are at a stage to start outsourcing PR to an expert? Read the below to help you make that decision.
We recently sat down with the Beauty Directory NZ family to talk about our new venture The Business of Influence.Read More
Brands and PRs have a responsibility to consumers to ensure partnerships adhere to industry standards while influencers need to incorporate professionalism and ethics into how they promote products 'they love' to their audiences - BEFORE trust and integrity is gone forever.Read More
To keep the goodwill of consumers, audiences, social media platforms and the ASA, you can maintain transparency, authenticity and your brand’s reputation by following these three steps.Read More
It’s definitely not about glam events and long boozy lunches.Read More
Meet Amanda McConchie, Founder and Director of The Business of Influence and read about what transpired from her light-bulb moment.Read More