A strong and memorable brand is essential for differentiating you from the countless other brands out there and allowing your audiences to relate to you. It is the key that unlocks your success and amazing collaborations in the near future.Read More
PR is hard slog – it can take anywhere from 3 - 12 months to see results of hours worth of pitching, campaign executions and rejections on the daily. As such it is a tough field to succeed in but once you do, you will stand out for having achieved a lot.Read More
As you plan for 2019 ahead, are you wondering whether you are at a stage to start outsourcing PR to an expert? Read the below to help you make that decision.
We recently sat down with the Beauty Directory NZ family to talk about our new venture The Business of Influence.Read More
It’s #okaynottobeokay. It’s okay to talk. And in celebration of World Mental Health Day, it’s time for some real talk and address how brands around the world are stepping up to stamp out bullying.Read More
It’s definitely not about glam events and long boozy lunches.Read More
Meet Amanda McConchie, Founder and Director of The Business of Influence and read about what transpired from her light-bulb moment.Read More