An introduction to PR and creating brand awareness for your business
I think Public Relations (PR) is one of the most misunderstood industries. Every time I tell someone that I am a publicist, they aren’t quite sure what my tasks entail. My parent’s initial perceptions were that I attended glamourous events and hosted clients or media on boozy, long lunches.
I don’t blame them because up until I actually learned about the PR world, I didn’t completely understand what I would be doing. At the time I loved magazines and wanted to establish my own one day. What put me off was the fact I’m naturally a shy person and don’t like to be in front of the scenes or hounding people for interviews (not that all journalists are like that but that’s what I thought at the time). I knew PR’s worked much more ‘behind-the-scenes’ and out of the limelight which appealed to me.
My career started with a year at a fashion PR agency, three years in magazines and one year as a freelance journalist before I jumped back into PR; and the transition didn’t come without its struggles. PR is ranked one of the most stressful careers thanks to demanding clients and juggling multiple deadlines every day: deadlines for media, deadlines for client presentations, deadlines for campaigns.
So what is PR?
PR is the way organisations, companies and individuals communicate with the public and media. A PR communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, events, social media campaigns, media interviews etc.
In what is an over-saturated market, businesses and brands are facing fierce competition and in order to win new customers and retain existing ones, brands need to distinguish themselves from the competition. But they also need to create and maintain a positive public image.
A PR is a guardian of your brand’s reputation as well as a brand advocate who needs to know as much about your brand as you do. This helps create and maintain a good reputation among both the media and the customers by communicating on their behalf and presenting them / their products and services in the best light possible. A positive public image helps create a strong relationship with the customers which in turn increases sales or brand awareness.
Why PR is important for creating brand awareness for your business
An effective brand strategy for yourself or your business is one of, if not the most important part of any blog or business. If you don’t know how to effectively brand yourself then how can you grow and reach your maximum audience possible? How can you properly monetise your efforts? How can you increase your followers and engagement organically (we’re not about buying fake followers or signing up to bots here!)? Can you keep up with the competition in this ever-changing space? Are you able to properly market yourself when you can't afford to outsource?
PR impacts your advertising efforts (the bottom line) and with the rise of content marketing and influencer marketing it’s becoming even more vital to a company’s overall strategy. So how to best brand yourself is one of, if not the most important part of any blog or business.
You can view more information on the services we offer to help clients grow their business through PR strategies here. Because what PR does for your business today, can make a difference for tomorrow.