3 tips to safeguard brands during influencer partnerships

Image credit: Ella Jardim/Unsplash

Image credit: Ella Jardim/Unsplash

Influencers don’t love the image of ‘selling out,’ and audiences don’t appreciate unwanted ads in their feeds, so it’s primarily up to brands to find a clear way to disclose all brand partnerships on social media and other online platforms.

To reduce the risk of attracting attention from the Advertising Standards Authority (ASA), brands can take these three important steps:

  • Instruct the influencers of their responsibility for disclosing partnerships and collaborations (whether there was a monetary exchange, they were gifted product or provided with a service) through provision of social media guidelines;

  • Regularly monitor what those influencers are saying;

  • Follow up to address questionable or improper practices.

For more information on industry regulations around social media advertising, view our recent blog post here.

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